Weekend Box Office 3/11 - MARS NEEDS MOMS Bombs!

[AndyDursin]

Could this be the end of Zemeckis' "mo cap" movies? Apparently after Disney execs saw MARS NEEDS MOMS, they cut ties with Zemeckis (though they just finished YELLOW SUBMARINE which comes out in January)...certainly this could go down as one of the bombs of 2011...if not EVER. It cost between $100-$150 million and apparently won't return much over $10 million this weekend...

I'll update the numbers as we go through...

The movie that all of Hollywood is talking about tonight is Disney's Mars Needs Moms 3D. Why? Because the Dick Cook leftover is going to be one of the biggest money losers of all time. Costing $150M and, even with the higher 3D ticket prices, it'll be lucky to pull in $10M this weekend -- that's right all weekend. It's rare that any Disney toon flops at all, much less this badly. But my insiders say this movie is why, after Rich Ross screened it, Disney cut ties to Robert Zemeckis' Imagemovers Digital.

[Monterey Jack]

Wow, even a piece of crap like Gnomeo & Juliet has made nearly $100 million. Still, if these means the end of Zemeckis mocap movies, then hooray!

[AndyDursin]

Here are the numbers.

MARS NEEDS MOMS is indeed going to go down as one of THE all-time flops.

Interesting Sony is claiming BATTLE LA only cost $70 million (Nikki Finke doesnt believe it -- neither do I), but even if it's around that mark, they're going to make a massive profit off it. Even if it's every bit as bad as the reviews claim, every kid is going to go see it.

1. Battle: Los Angeles (Sony) NEW [3,417 Theaters]
Friday $13.5, Estimated Weekend $39M

2. Rango (Paramount) Week 2 [3,923 Theaters]
Friday $5.5M (-43%), Estimated Weekend $23.5M, Estimated Cume $69M

3. Red Riding Hood (Warner Bros) NEW [3,030 Theaters]
Friday $5.7M, Estimated Weekend $15.1M

4. The Adjustment Bureau (MRC/Universal) Week 2 [2,847 Theaters]
Friday $3.4M (-48%), Estimated Weekend $11M, Estimated Cume $38.2M

5. Mars Needs Moms (Imagemovers/Disney) NEW [3,117 Theaters]
Friday $1.8, Estimated Weekend $7.5M

6. Beastly (CBS Films/Sony) Week 2 [1,959 Theaters]
Friday $1.6M (-52%), Estimated Weekend $5M, Estimated Cume $17M

7. Hall Pass (New Line/Warner Bros) Week 3 [2,555 Theaters]
Friday $1.5M, Estimated Weekend $5M, Estimated Cume $34.8M

8. Just Go With It (Sony) Week 5 [2,398 Theaters]
Friday $1.2M, Estimated Weekend $4M, Estimated Cume $94M

9. The King's Speech (The Weinstein Co) Week 16 [1,768 Theaters]
Friday $1M, Estimated Weekend $3.5M, Estimated Cume $129M

10. Unknown (Dark Castle/Warner Bros) Week 4 ( [2,303 Theaters]
Friday $975K, Estimated Weekend $3.5M, Estimated Cume $58.4M