Weekend Box Office 11-19: JUSTICE LEAGUE Crashes and Burns
Posted: Sat Nov 18, 2017 8:13 am
Audiences finally wising up? Can only hope studios do the same.
The superhero ensemble is falling well short of $100M with an industry estimate of $93.5M over three-days, quite far from tracking’s $110M-$120M projection.
How dismal is this?
This event movie at a reported estimated production cost of $300M was ten years in the making, and was intended to be the pinnacle for the Warner Bros./DC universe introducing new characters such as The Flash, Cyborg and Aquaman who could hold their own franchise weight with their own solo outings. But an opening that’s 44% lower than Batman v. Superman‘s $166M opening? Ouch.