I see my support of SNAKES ON A PLANE did not help it at the box-office -- that's a wicked drop (1st to 8th!).

I can honestly say I did enjoy it, though -- and they probably would have been wise to keep it as a PG-13 for financial reasons (the added, gratutitous gore WAS funny, though!).

INVICIBLE has been getting almost unanimously good reviews so I may check it out.

FRIDAY PROJECTIONS

1. INVINCIBLE BVI 2,917 5,439,000 1,865 n/a 5,439,000
2. BEERFEST WARNER BROS. 2,964 2,612,000 881 n/a 2,612,000
3. TALLADEGA NIGHTS: THE BALLAD OF RICKY BOBBY SONY 3,370 2,559,000 759 n/a 122,240,000
4. ACCEPTED UNIVERSAL 2,917 2,065,000 708 n/a 16,694,000
5. IDLEWILD UNIVERSAL 973 2,063,000 2,120 n/a 2,063,000
6. LITTLE MISS SUNSHINE FOX SEARCHLIGHT 1,430 2,020,000 1,413 n/a 17,559,869
7. STEP UP BVI 2,647 1,965,000 742 n/a 46,220,000
8. SNAKES ON A PLANE NEW LINE 3,555 1,812,000 510 n/a 22,143,000
9. WORLD TRADE CENTER PARAMOUNT 3,021 1,720,000 569 n/a 50,837,000
10. BARNYARD: THE ORIGINAL PARTY ANIMALS PARAMOUNT 3,003 1,451,000 483 n/a 50,704,000

Not such a big drop if the weekend estimates are correct - merely the usual one for a horror flick.

1. Invincible (2006) $17M
2. Talladega Nights: The Ballad of Ricky Bobby (2006) $8M ($128M)
3. Little Miss Sunshine (2006) $7.5M ($22M)
4. Beerfest (2006) $6.5M
5. Accepted (2006) $6.5M ($21.1M)
6. Snakes on a Plane (2006) $6.4M ($26.6M)
7. World Trade Center (2006) $6.39M ($55.6M)
8. Step Up (2006) $6.19M ($50.4M)
9. Idlewild (2006) $5.9M
10. Barnyard (2006) $5.43M ($54.7M)

Yes, 58% is pretty standard for a horror flick (even though this movie isn't really a horror film -- more like a kitchen sink thriller, suspense-drama, with horror elements) -- the rub is that this movie was hyped as being a LOT more than a usual horror flick, with lots of promotion and "internet buzz."

Since it cost $30 million it'll turn a profit after DVD, but they were obviously anticipating a great deal more than that.

FWIW, I thought it was great fun -- but very much felt like a PG-13 film with a few R rated moments that had obviously been added in post-production (which is exactly what happened). Even Jackson's hilarious F-bomb ridden speech was so obviously shot after the film had been completed, then inserted back into the movie. The rest of it is surprisingly tame in terms of language and has juvenile comedy very much aimed at younger viewers.

Ultimately they probably would have done a great deal better if they kept it a PG-13. You have to wonder also, if it WASN'T hyped up and just sorta came out and maybe took people by surprise, that maybe it might have done better than how it arrived with all the hype.